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About Us

We are a one-stop webshop offering the widest variety of authentic and trendy ethnic fashion. Our online platform offers it all - sarees, salwar kameez, lehengas, contemporary Indo Westerns with an exquisite collection of accessories.

To provide our customers a truly international online shopping experience, we guarantee superior quality and craftsmanship through our range, supported by swift and secure processes right from purchase to product delivery and beyond.

We envisage ourselves as the best online shopping experience for customers worldwide, providing rich Indian artistry through truly international fashion statements. The aim is to source the best of Indian Ethnic Fashion and spread its magic.

What's Special About Us

The Latest Collection
Our collection encompasses 75,000 of the latest Indian styles. Our team of fashion experts work with artisans and weavers to bring you red-hot trends inspired by fashion runways.
Fast Fashion for You
Not everyone can boast of a Ready to Ship Collection as exciting as ours. You’ll never miss an occasion when you shop from our repertoire that’s set for dispatch within 24 hours.
Plus Styles Galore
Unlike many online stores, we have a dedicated collection of Ready-to-Wear styles in plus size. We also have an exclusive tailoring section for stitching Indian styles in larger sizes.
Customization & Stitching
Our unique UDesign service offers customization in your chosen design, ensuring tailored perfection in the fit, styling & adornment. It’s like having a boutique that creates just for you.
Pan-India Specialities
Where would you find authentic treasures from artisan hubs across India? Right here. Kanjeevaram from Tamil Nadu, Baluchari from Bengal, Leheriya from Rajasthan...et al.
For Weddings & Bulk Orders
For those living outside India, our hand-picked wedding closet and bridal trousseau of the richest Indian garbs is a dream come true. We also offer special discounts for bulk purchase.